Friday 14 October 2016

Rajeshwari Victor is a faculty at XLRI in Jamshedpur and author of the book “My Life, My Choice: Midlife Career Choices.” She is an alumnae of the Indian Institute of Management Ahmedabad, and has over 15 years of experience in the corporate sector. She has worked with organizations such as Hindustan Unilever, CavinKare and Nippon Paints. She loves listening to music and she is a marathon runner. She is a columnist for the Business Line, where she covers the topics of sales and marketing. You can listen to her awesome interview http://ift.tt/2eq7nkZ on itunes http://ift.tt/2eeCHPz


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Sunil Gandhi is a management consultant who specializes in customer experience and financial engineering. He has been a writer since 1994 and has written in various publications on the subject of finance, management, personal development, economy and customer experience. He has written for The Smart Manager, The ICAI Journal and Journal of Bombay Chartered Accountants’ Society. Since 2010 he has been writing for his own blog Amazement. He is also an active blogger on LinkedIn. You can listen to his awesome interview http://ift.tt/2eeOZHL on itunes http://ift.tt/2dOGAg9


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V Raghunathan is an author , academician, banker and his interests in locks and mathematics. He is a fellow from Indian Institute of Calcutta in Finance and was a Professor of Finance and accounting at Indian Institute of Management at Ahmedabad for close to 20 years.He  has written 14 books in non fiction, fiction genre as well as children’s rhyme books while managing several roles. You can listen to his awesome interview at http://ift.tt/2dOvN5K on Itunes http://ift.tt/2eeCHPz You can also click on the link in the profile to listen to over 70 such amazing interviews.


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Sunday 9 October 2016

Nearly 10 months after launching MyKitaab is now a podcast on "How To Publish and Market Your Book". In other words, we have decided to tweak the theme. When we originally launched the podacst, the idea was to help answer the question, "I have written a book, how do I get it published in India?" I think after nearly 70 interviews, we believe that the scope of the podcast should become wider. In today's world, when a person sitting in Australia or South Africa can sell a book in India (as some of our guests have done), there are many options to the question, "How Do I Publish?" The real trick lies in How To Market. And that's what the second focus of the podcast will be about. Starting November, the podcast interviews will focus on the marketing aspect as much as writing. Visit www.mykitaab.in to listen to over 70 awesome interviews.


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What else do you think are the advantage of podcasts for businesses, nonprofits and personal brands? Regional languages are very important for India, of course. Thanks for your answers!


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What do you do if you art stuck with your writing?


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